RSA Animate – The Secret Powers of Time
23-Jun-10
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Live forever or die trying
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By a surreptitious switching of stopwatches, the study at the University of St. Thomas in Minnesota was able to make those taking part in the experiment believe that a task had lasted 10 minutes, while in reality it lasted either five or 20.
“In controlled circumstances we could manipulate people’s feelings of time quite easily,” says Professor Aaron Sackett, who led the research.
HOW TO MAKE TIME FLYRemove time cues – clocks and watchesDrink tea, coffee or other stimulantsAllow yourself to become absorbed in what you are doingThey found that people who were made to believe time had flown reported enjoying the task more, and those who believed time had dragged reported the opposite.
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