craschworks

It can be a powerful tool. Experiments have shown that if you are sent into a virtual-reality environment with a particularly good-looking “avatar,” or digital self-image, you are likely to become more sociable. Seeing your avatar exercising in a virtual world can spur you to add an hour a day to your exercise routine in the real world; people whose avatars do the dirty work of sawing down a virtual tree use less real paper later in the day. Given a taller avatar, you will act more confident and negotiate more selfishly.

How does the Proteus effect make people more willing to save? “Imagine that you just got a horrible haircut or bought a great new suit,” says Jeremy Bailenson, a virtual-reality researcher who runs the Stanford lab. “You already know that your physical appearance affects your attitudes, your emotions and your behavior even if you’re not consciously thinking about it. The same thing happens in virtual reality, when you become this person with a different body or face. Those features of your avatar affect your mind.”